There are many different types of file formats. A file format can be identified by its extension. Different types of files are used for specific purposes such as using certain compressed image formats to save space and bandwidth. The original file of your logo should be a vector-based image format. Always make your logo changes (like color variants) in the original vector file.īelow is our logo showing the difference between a vector and a raster image when scaled up. These files should never be edited to alter your logo. Raster files must be exported at specific sizes to fit various applications like your website or Facebook. Raster images will lose resolution and become fuzzy when scaled because they are created with pixels. Vector files are the original source files that can be edited by design applications. Vector images can be scaled (make larger and smaller) without diminishing the quality because they are created with points, lines, and curves. If your logo was created in Photoshop, this will cause you problems in the future.Ī logo should always be designed in a vector format. Professional designers work in Adobe Illustrator to create your logo, which is a vector-based program. Vector and raster formats are the two ways your logo files can be saved from the application your designer used to make your logo. If you’re looking for a really quick infographic guide, click here. This post covers who needs what logo file formats, where, when, and why. It will be printed or rendered digitally. BUT, there are really only two environments a logo will exist. Knowing which file formats to use is important because your logo will end up existing in all sorts of contexts-from a business card to a website to a t-shirt. Now that your logo is finalized, your designer should provide you your logo in a variety of formats so that you will be able to use your logo anywhere.īut once you receive your digital files, you may be wondering “What do I do with these files and why are there so many formats?” Each file format is used for a specific purpose. If your goal is to make an image with transparent background, simply export it as a png and set the background color to transparent.A custom-designed logo for your business is a great step toward building your brand identity. Making the artboard transparent is basically changing the view mode to show the transparent grids. Use the pen tool to draw the outline of the image that you want to keep and make a clipping mask to cut out the background. There isn’t really a background remover tool but you can remove the background by making a clipping mask. Removing an image background in Illustrator is not as easy as in Photoshop. Can you remove the background in Illustrator? Make a rectangle the same size as the artboard and fill it with the color you want the background to be, either solid color or gradient. You could change the grid color from Document Setup, but the easiest way to add or change the background color is by using the rectangle tool. How to change the background color of your artboard in Illustrator? You might also be interested in the answers to these questions related to the artboard background.
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